We created a beautiful brand in response to the growing number of people wanting to reduce both their alcohol and sugar intake with delicious savoury flavours in a bar worthy bottle design.
In response to the rising health trend with Millennials to reduce both their alcohol and sugar intake, we challenged ourselves to produce a non-alcoholic brand that created a bar worthy solution to their now more savoury palette. There is a gap in the market for a premium soft drink that gives today’s consumers healthy soft drinks which are sugar free, but which also feel fun and exciting.
A brand that took it’s inspiration from the craft gin sector. The packaging design draws attention to its organic, small batch and natural qualities. The skull illustration is comprised of the botanicals which make up the various flavour profiles, providing an interesting contrast and playing on the unique selling point of Bonds, which is a healthy drink, while contrasting this with an image of a skull, together with the tagline: What’s your poison? Together this adds humour and personality. A clear bottle allows shoppers to see the quality of the liquid within and reflects its purity.
A desirable, edgy brand that taps into Millennial trends for ethical, small batch products, made with care and attention. Bond’s mouthwatering savoury flavours and Instagram worthy beautiful design will cause a thirst and keep them coming back for more. We even created a Valentine’s limited edition to really show your love.
Unilever wanted to launch a new campaign to reignite the Marmite brand, so we collaborated with another Omnicom agency Adam & Eve on the ‘Marmite Gene’ campaign which sought to demonstrate if there was any scientific evidence behind why people loved or hated Marmite. Our role was to communicate the science behind the Gene project in a uniquely Marmite way, whilst providing assets which could be used by multiple partner agencies.
We created the central graphical assets of the ‘Helix’ and iconic ‘Gene Pattern’. We created a design toolkit containing a number of design assets that were used across various brand activation touch points including packaging, direct mail, PR influencer presentation boxes and assets for use on the digital platform.
Marmite saw an 11% sales uplift on the back of the Gene campaign.
OurCreative. impressive right from the start and really understood the brief on this project. We worked collaboratively all through the project and I was impressed with how the team managed to meet our tight deadlines. The packaging across the three tiers looks fantastic and it’s easy for customers to understand and shop. I am looking forward to working with OurCreative. again in the future and want to say thank you for all their hard work on George Home. We are immensely proud of what we have achieved!
Lucinda Maloney, Brand Manager General Merchandise, Asda Own Brand Team
OurCreative. have been brilliant from the off. They’ve been the key to us creating a design we couldn’t be more proud of, and at the same time have been on hand to guide us on areas we were completely new to - from IP to print finishes, and everything in between. We wouldn’t be in the position we are now without them!
Miles Nurse, Co Founder, Cantina
Since OurCreative. were appointed, they quickly got under the skin of the business, brands and category. Briefs are not just met but provoke strong debates and push our boundaries to get the best outcome. It’s a testament to how effective and easy it is to work with OurCreative. that from the initial product have come many others.
Daniel Reeves, Marketing Manager, IPN - Inspired Pet Nutrition
Creative, resilient and most importantly, fast! Working in a fast pace, everchanging industry, you need an agency by your side that can understand and cope with it all to help you reach that brilliant, winning idea! A fun and hard working team that you definitely want in your corner!